major strategic and ethical issues faced by Colgate in its partnership with Hawley and Hazel. Essay Example

major strategic and ethical issues faced by Colgate in its partnership with Hawley and Hazel. Essay Name: Instructor: Course: Date: We will write a custom essay sample on major strategic and ethical issues faced by Colgate in its partnership with Hawley and Hazel. specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on major strategic and ethical issues faced by Colgate in its partnership with Hawley and Hazel. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on major strategic and ethical issues faced by Colgate in its partnership with Hawley and Hazel. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 1. Identify the major strategic and ethical issues faced by Colgate in its partnership with Hawley and Hazel. Colgate deliberated and made a decision to make acquisition of fifty percent of Hawley and Hazel as a means of gaining entry into the Asian market without the requirements of setting up or building a manufacturing plant. The primary strategic issues which were at hand included the need to increase growth, increase sales activities and subsequent profits. Ethical issues were also present in the acquisition such as was with the promotion of the brand label â€Å"Darkie† in a foreign market. In addition, the entity was also involved in the use of Al Johnson as a means of promoting the brand label â€Å"Darkie† that resulted in legal repercussions for entities in the acquisition, which were namely Colgate, Hawley and Hazel. Hawley and Hazel developed the product in the 1920’s. The product was named Darkie and was considered as racist and offensive to all people of colour. The association of Colgate with the two entities resulted in a backlash form the North American community. This necessitated the development of new strategies by Colgate, which would ensure that the entity would be able to make amends for the damages caused in terms of its relations with the consumers. To make repairs to the damages caused, the entity was forced to propose changes in the name various proposed names such as Dakkie, Darlie, Darbie, or Hawley and the development of a new packaged product. 2. What do you think Colgate should have done to handle the situation? Colgate was unaware of the implications of the relationship with the named entities. It should have been aware of the implications of the product and the marketing campaign used from the onset of the relationship with the partner entity. The entity should have acted quickly to adjust the product name and the marketing campaign used to promote the product. The entity should have initially conducted a study as to the implications, positive and negative, in terms of its involvement with the two entities. In addition, it should have related the products sold and their performance in the North American market to provide an understanding of the 3. Is it possible for Colgate and Hawley and Hazel to change the toothpaste’s advertising without sacrificing consumer brand loyalty? Is that a possible reason for Colgate’s not responding quickly to domestic complaints? The existent promotional mix, which was used, should have been adjusted alongside the advertising to provide a positive reflection of the brand. The sales promotion activities, the advertising activities, public relations and the personal selling efforts should have been exercised with an aim of recapturing the market share and growth in the future. The use of a proactive strategy would have provided the entity with the ability to manage the issue. Such issues should have been evaluated and anticipated by the management with an aim of ensuring that the needs of the consumers were respected. 4. in the end, was a â€Å"no management rights† clause good for Colgate? What could have happened during the negotiations process to get around this problem? The use of the â€Å"no management rights clause† was inappropriate for the organisation. The entity should have maintained rights of management of the brand. This would have provided Colgate with an opportunity to use such as a means of managing the sales and marketing process and strategies used for the product brands. The acquisition should have prompted Colgate to acquire the management rights given that; it had attained a 50% ownership of the entity. This translates to granting the entity exclusive rights in decision-making processes of the merger organisation. The entity should have ensured that it was to acquire management rights due to its acquisition of the larger controlling part of the organisation, in comparison to the other entity, that could be termed as minor partner in the merger. In addition, the entity, Colgate should have ensured that the two entities actualised their corporate social responsibilities and operated with provided levels of standards of ethical and moral conduct in the market. This would have ensured that there was absence of such incidences, which were primarily viewed as racist by consumers.

Identification of Macromolecules- Lab Report Essays

Identification of Macromolecules- Lab Report Essays Identification of Macromolecules- Lab Report Paper Identification of Macromolecules- Lab Report Paper I no color change I I Red light blue Proteins are the basis of the protoplasm (fluid living content of the cell that contains the cytoplasm and cell nucleus) and are found in all living organisms. Proteins make up the bulk of animals bodys non-skeletal structure. As enzymes, they catalyst biochemical reactions; as antibodies, they prevent the effects of invading organisms; and as hormones, they control metabolic processes (C. Bassoonists, 2011). The Beirut test was used to detect the presence of peptide bonds within proteins, and they were found present in test tube #9 (control for peptide bonds). Reducing sugars are inconsiderate that have equilibrium with the straight-chain and cyclic form, which the sugar engages in an oxidation- reduction reaction with Cue+ (C. Bassoonists, 2011). Through this test, one is able to determine that the unknown solution #128 is a non-reducing sugar because the results show that the test turned out positive, and reducing sugars cause The iodine test is used to identify glycogen and starch. Negative tests to occur. These polysaccharides combine with iodine to form either a blue/black color for the presence of starch) or a red/brown color (for the presence of glycogen) (Chemo, 2003). Polysaccharides are a formation of macroeconomicss linked together. The simplest polysaccharides contain two sugars and are given the name disaccharide. Starch is a storage polysaccharide in plants where as glycogen is a highly branched storage polysaccharide in animals. Both play a part in providing energy. The glucose produced in plants are stored in the form of starch and then released when energy is needed. Glycogen is stored in the liver and muscles of animals, and is released when energy is needed with the help of enzymes breaking down the glycogen (J. Sharp, 2011 Starch was present in test tube #8 (control for starch) and glycogen was present in test tube #7 (control for glycogen). The results that one obtains from this experiment closely match the results of other groups when compared during lab. This experiment gave an understanding of the different types of color change reaction that occurred when each solution reacted with the testing solutions. Also, with the aid of the results from the sample solutions, one is able to compare and determine what the unknown solution was as well.

Read the requirement carefully Essay Example | Topics and Well Written Essays - 1250 words

Read the requirement carefully - Essay Example They are also used to determine the effect competition has on certain goods. Effects of these forces can be interpreted well especially in a perfect market. A perfect market is a market that is governed by certain conditions. They are: there are no restrictions to entering the market; information about the market is readily available; there is no party in the market that has any powers to set prices and technology is equally accessed by all participants in the market, (Mankiw, 2011). The demand of a commodity is the quantity of a good or service a consumer is willing and ahs the ability to buy. The law of demand stipulates that, when there are no other factors at play, the higher the price of a good or service, the lower the demand for that good or services. For example, if the price of milk increases then the demand for milk will fall. Diagram 1.a is a simple illustration of a demand curve Diagram 1.a However, there is an exception with velben and giffen goods, (Arnold, 2008). A vel ben good is a type of commodity whose demand rises with the increase of its price. Normally giffen goods are considered commodities of position. They include jewelry, expensive cars among others. Giffen good is a commodity whose demand increases irrespective of the change in price. ... The responsiveness of the demand of goods and services to these factors is referred to as elasticity of demand. The percentage change of the quantity demanded for a particular good is referred to as price elasticity of demand. it is derived from the formulae . Diagram 1.c illustrates price elasticity of milk. Diagram 1.c An increase in the price of milk from p1 to p2 will result in a slight decrease in the quantity demanded from q1 to q2. This is because products like milk experience inelastic price elasticity. This is because the milk is a necessity good which experiences this type of elasticity, (Mankiw, 2011). Cross price elasticity of demand is the difference in the amount demanded for a good in percentage as a result of a percentage change in the price of other goods. It is derived from the formula, (Hall and Lieberman, 2007). In this case there are different types of curves to show the responsiveness of the amount demanded as a result of changes in price of other goods. Diagram 1.d shows the cross elasticity of complementary goods. These are goods that are used together. For example, milk and bread are complementary goods. If the price of bread drops from p1 to p2 then we expect the demand of milk to increase from p1 to p2. Diagram 1.d Diagram 1.e shows the cross elasticity of independent for independent goods. These are goods whose use is independent of each other, for example, milk and electronics are independent. Hence a change in the price of electronics from p2 to p1 will result in no change in the price of milk. It will remain at q1.. Diagram 1.e Income elasticity of demand is the percentage change demand of a certain commodity as a result in changes in income of the consumer. It is derived from the formula .Since milk is a